Sales Team Leader - School By School

The School by School Team Lead plays a pivotal role in driving high-quality direct-to-school sales execution. You will be leading the team and making the sales process more efficient as well as owning higher value client sales through to close. 

Key Responsibilities 

• Oversee day-to-day objectives and act as first point of contact for the SbyS team. 

• Driving and enforcing high call engagement and delivering KPI outcomes as a team 

• Working closely with the Pre sales function to support product demonstrations and Module specific expert sessions 

• -Leading by example- Contributing and driving exemplar end to end sales processes and conversion.  

• Managing the SDR function- Mentoring and driving the SDR function i.e. cold/warm calling strategies/building out SDR playbooks and emailing strategies to support lead gen across the entire sales team,etc 

• Conducting weekly 121, forecast and lead calls to drive pipeline hygiene, lead and pipeline hygiene/conversion. i.e. lead to opp conversion %, Demo to won conversion % 

• Pro active approach/mindset: Working cross departmentally to execute/conversion long cycle complex sales 

• Potentially adding some comments about understanding the MIS landscape, continually developing/changing and having a good grasp of this is essential to staying on top of the role.  

• Ensure incoming leads are followed up rigorously 

• Maintain strong D365 pipeline hygiene: ownership, naming conventions, next steps, enthusiasm notes. 

• Ensure consistent sales journey quality and full CRM recording of activities. 

• Lead targeted outreach to key school cohorts based on actionable insights 

• Drive sales-line coverage reliability, with rota management and missed-call reduction. 

• Coordinate with Product, Customer Care and Marketing to align messaging and readiness. 

• Champion Dynamics workflows such as contract templates and welcome pack processes. 

Collaboration with Other Teams 

• Liaise with SbyS, MAT and LA teams to support multi-route opportunity creation. Inputting to and engaging in Quarterly Business Reviews and Quarterly Strategy Meetings 

• Provide input and support for presentations and demonstrations, ensuring consistency and quality. 

• Work with Marketing on distribution of materials and coordinated outreach. 

CRM Utilisation & Reporting 

• Maintain accurate D365 records including activities, conversations, and KPIs. 

• Prepare Operational Weekly reporting including pipeline summaries, conversion data, and activity updates. 

Skills and Experience 

Required: 

• Experience in end-to-end SaaS and/or EdTech sales, ideally with MIS market exposure. 

• Strong interpersonal and communication skills. 

• Ability to coach team members and enforce consistent processes. 

• Self-starter with strong organisational ability. 

Desired: 

• Strong CRM (e.g. D365) capability and reporting discipline. 

• Experience in business development within MATs, schools or LAs. 

• Sales Operational Efficiency experience. 

Benefits 

• Competitive salary package with performance-based commission. 

• Pension contribution. 

• 24 days annual leave plus Bank Holidays (increasing to 28 after 5 years). 

• Birthday day off. 

• Employee Assistance Programme. 

• Training and development opportunities. 

• Company social events throughout the year.