Content Specialist

Job description

An outstanding opportunity exists to join the market leaders of Management Information System (MIS) for schools throughout the UK. We are looking for individuals considering a career move. These individuals will have schools EdTech experience and preferably Ex-teachers or Teachers/school leadership experienced individuals.

We are looking for an experienced Content Specialist to join the Marketing team. If you love creating high-quality and engaging content and drive business success with it, we want you on our team!

As a Content Specialist, you will be responsible for developing and implementing the overall content strategy based on our specific goals and objectives.

Responsibilities

  • Create content each month to drive leads, subscribers, awareness
  • Experience in creating various types of content such as ebooks, whitepapers, infographics, guides, blogs, etc.
  • Manage and develop a blogging strategy
  • Grow our subscriber base
  • Work with designers, product marketing, sales, and external influencers and other industry experts
  • Adhere to the internal policies and procedures
  • Research and Competitor Analysis
  • Creating an Editorial Calendar
  • Content Creation
  • Knowledge about content marketing matrix
  • Content Performance Monitoring and Analysis
  • Design content specialist and set short-term goals
  • Undertake content marketing initiatives to achieve business targets
  • Collaborate with design and writing teams to produce high quality content
  • Develop editorial calendar and ensure deadlines are met
  • Deliver engaging content on a regular basis and inspire team members
  • Edit, proofread and improve content
  • Optimize content considering SEO and Google Analytics
  • Analyze web traffic metrics
  • Share content through various channels, ensuring strong web presence
  • Receive customer feedback and generate ideas to increase customer engagement



Job requirements

Requirements

  • BA/BS degree or equivalent working experience
  • Over 3 years of experience in producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.)
  • Past experience building audiences either online or offline
  • Experience in producing smart CTAs according to the visitor lifecycle stage
  • Good time-management skills
  • Ability to multi-task
  • Strong interpersonal and communication skills
  • Critical-thinker and problem-solver
  • Proven work experience as a Content Specialist
  • Proficiency in MS Office and WordPress or other Content Management Software
  • Understanding of web publishing requirements
  • Editorial mindset with an ability to predict audience preferences
  • Hands on experience with SEO and web traffic metrics
  • Expertise in social media platforms
  • Project management skills and attention to detail
  • Excellent communication and writing skills in English
  • BSc degree in Marketing, Journalism or relevant field