As market leaders in Management Information System (MIS) for schools throughout the UK, we are actively seeking a Content Communication Specialist to join our expanding team. Ideal applicants will either be individuals considering a career change or ex-teachers with school leadership experience in 'schools EdTech'.

We want individuals who are challenged by creating high-quality and engaging content to drive business success, who enjoy being part of a successful Marketing team and want to take ownership for developing and implementing the overall content strategy based on Bromcom's specific goals and objectives.

Responsibilities

• Create content each month to drive leads, subscribers, awareness
• Experience in creating various types of content such as ebooks, whitepapers, infographics, guides, blogs, etc.
• Manage and develop a blogging strategy
• Grow our subscriber base
• Work with designers, product marketing, sales, and external influencers and other industry experts
• Adhere to the internal policies and procedures
• Research and Competitor Analysis
• Creating an Editorial Calendar
• Content Creation
• Knowledge about content marketing matrix
• Content Performance Monitoring and Analysis
• Design content specialist and set short-term goals
• Undertake content marketing initiatives to achieve business targets
• Collaborate with design and writing teams to produce high quality content
• Develop editorial calendar and ensure deadlines are met
• Deliver engaging content on a regular basis and inspire team members
• Edit, proofread and improve content
• Optimize content considering SEO and Google Analytics
• Analyze web traffic metrics
• Share content through various channels, ensuring strong web presence
• Receive customer feedback and generate ideas to increase customer engagement

Requirements

• BA/BS degree (ideally in Marketing or Journalism) or equivalent working experience
• Over 3 years of experience in producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.)
• Past experience building audiences either online or offline
• Experience in producing smart CTAs according to the visitor lifecycle stage
• Good time-management skills
• Ability to multi-task
• Strong interpersonal, communication and writing skills
• Critical-thinker and problem-solver
• Proven work experience as a Content Specialist
• Proficiency in MS Office and WordPress or other Content Management Software
• Understanding of web publishing requirements
• Editorial mindset with an ability to predict audience preferences
• Hands on experience with SEO and web traffic metrics
• Expertise in social media platforms
• Project management skills and attention to detail